FC Eindhoven presents a new shirt sponsor with

FC Eindhoven presents a new shirt sponsor with was presented on Friday as the new shirt sponsor of FC Eindhoven. This weekend, the professional soccer club will play another important match in the play-offs for promotion to the Eredivisie.

FC Eindhoven

However, it seems likely that next season FC Eindhoven will play on the second level in the Netherlands. The logo and the name of will be on the back of the shirt from next season. The parties concluded an agreement for three years, reported

Cooperation creates trust will be clearly visible on both the home and away shirts of FC Eindhoven. However, the legal online gaming provider will also be clearly present in the stadium, for example on billboards. Gunter Peeters, managing director of FC Eindhoven, is very pleased with the new cooperation.

"With BetCity we welcome a reliable, Dutch betting party. This new partner in the top of our sponsor pyramid gives us the confidence to further develop the club in the coming years."

Deal with AZ scrapped

The focus of is clearly on sponsoring within professional soccer in the Netherlands. The name of the gaming provider can also be admired on the shirts of Vitesse, Fortuna Sittard and the recently promoted FC Volendam. In addition, also seemed to become the shirt sponsor of AZ, but that deal fell through at the last minute. Most likely this has to do with the earlier agreement between AZ and Unibet.

FC Eindhoven is one of the best known gambling providers in the Dutch market. The company was immediately granted a license by the Kansspelautoriteit (Ksa) and quickly managed to build brand awareness through advertising campaigns. The Amsterdam gambling company has a sportsbook, but also an online casino. The current ambassadors of are Wesley Sneijder, Andy van der Meijde, Wim Kieft and Sjaak Swart.